About us

"The Brand Is Unknown - TBIU" is the creation of ASO, a young entrepreneur from the UAE. He loves fashion and wanted to make clothes that reflect his personality and the vibe of the city. So, he started his own streetwear brand.

ASO puts a lot of thought into each design, taking inspiration from urban art, music, and street culture. He works hard to make sure every piece tells a story and connects with his audience.

Even though he faced challenges, ASO didn't give up. He worked tirelessly to turn his dreams into reality. "The Brand Is Unknown - TBIU" is all about creativity, determination, and offering something unique to fashion lovers everywhere.